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Replacing BET J, CENTRIC will continue to focus on the 25-to-54-year-old demographic. With a new name, new brand and a renewed commitment to super-serving its core audience, CENTRIC can be.
On April 24, 2009, network officials announced it would rebrand BET J as Centric, a new general entertainment network with lifestyle and music programming targeting "upscale" African-American adults. The new channel was considered to be a competitor to TV One (owned by rival broadcaster Urban One).Centric Becomes BET Her, Focuses Further on WomenOn April 24, 2009, network officials announced it would rebrand BET J as Centric, a new general entertainment network with lifestyle and music programming targeting "upscale" African-American adults. The new channel was considered to be a competitor to TV One (owned by rival broadcaster Urban One).
News about Centric, including video clips, commentary and archival articles published on BET.com
An extension of the BET brand, BET HER is the first network designed with Black women in mind and features a curated lineup that includes comedies, dramas, documentaries and more.
BET Networks announced today its upcoming programming schedule for BET and Centric at its annual Upfront presentation, including new original scripted series, movies, as well as reality series,.The BET Her Award honors motivational and empowering songs that center women. The award was first awarded in 2006 as the BET J Cool Like That Award to honor outstanding neo soul and traditional R&B artists. The name of the award was changed when the BET J channel was rebranded as Centric in 2009, and again in 2018 when Centric was rebranded as .
BET-owned network Centric will rebrand as BET Her today (Sept. 25) to better reflect its outreach to African-American female viewers.
bet centric Centric Becomes BET Her, Focuses Further on WomenAs of Monday, BET’s sister channel Centric was rebranded to BET HER, and is the first billed network to focus on African-American women all hours of the day. According to Variety, the rebranding is in effort to strengthen the channel’s appeal to African-American women.
bet centric|Centric Becomes BET Her, Focuses Further on Women
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